Training & Awareness

Service Management

• While product innovation constituted the main differentiation point between companies in previous decades, service innovation has become the driver for choosing a business over another. As a result, understanding a service-based approach to business is essential - even for product-based businesses.

• The PROACTIVE ITS Service Management Training loops participants on the latest service management approaches, trends and practices, while focusing on the importance of adopting a service-centric strategy to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management. Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.